About the Founder

My name is Danica and I recently founded TONE to provide empowered women with high quality grip socks for top performance in and out of the Pilates studio! I am extremely excited to share a little bit about myself and how I got here.

I am originally from Boston, MA and moved to NYC within the last couple of years. After moving and starting a new life here, the adjustment was harder than expected! I did not know anyone here, started a new job, adjusted to a new home, etc. I work in the healthcare field and passionate about working out, eating healthy, stretching and overall health. I am passionate about this not only for myself, but for my friends, loved ones, and the community. Moving to a new place I needed to start a new workout routine... I had never tried Pilates before but met a Pilates instructor at a cycle class who encouraged me to try it! Having now started going to Pilates I have found a new love for the physical and mental challenge, as well as the dedication it takes to schedule in the time for myself. Now nearly reaching over 100 Pilates classes, I realized the importance of having high quality grip socks. 

I hope you all love these grip socks as much as I do! I am excited to share these designs with the Pilates community and eventually expand size options, colors and styles as the business grows. Thank you for your support in advance!

get TONE ❤︎.